Cross border pet Senma doesn't want to be the next Rashabel

Recently, the official of domestic clothing brand Senma Group announced that it will expand its pet business and focus on the pet nutrition sector.


To this end, Senma Group has specially invited the Pet Industry Branch of the China Animal Husbandry Association and the Wenzhou Pet Industry Association for exchange and inspection, and provided suggestions for Senma Group to enter the pet race track and exchange experience in the development of the pet industry.


As an old domestic clothing brand, Senma has been developing in the clothing industry for nearly 30 years. Why did Senma choose to enter the pet industry at this time? Can Senma, who is accustomed to clothing, really establish a foothold in the pet industry?