On August 19th, Yibang Power learned that at the Asia Pet Show Retail Conference yesterday, Hungry Mo announced the launch of two support plans for pet industry merchants, the "New Star Shining Plan" and the "Million Dollar Support Plan", to fully support pet industry merchants and ecological partners in accelerating digital development. At the same time, Hungry also released the consumption trend of pet real-time e-commerce in recent years, and data shows that pet real-time e-commerce has experienced compound growth exceeding double for three consecutive years.
It is reported that the "New Star Shining Plan" will help new stores settle in and generate orders through marketing promotion, new customer subsidies, material support, growth incentives, and other methods.
Taking marketing promotion as an example, the platform has launched a CPC (billing per click) recharge of 100 and a return of 100 activity to help new stores settle in, and a CPC recharge of 300 and a return of 150 activity to help new stores produce orders. In terms of subsidy activities, Hungry will provide a subsidy of 3 yuan to new customers, 49 to reduce 10 red envelopes to help new stores settle, and a subsidy of 7 yuan to new customers, 79 to reduce 19 red envelopes to help new stores produce orders.
In terms of new merchants entering, it is revealed that Hungry Mall will focus on expanding the recruitment of merchants from Suzhou, Dongguan, and Foshan, with priority given to recruiting merchants from more than ten cities such as Ningbo, Wuxi, Wenzhou, and Guangzhou. In 13 cities including Shanghai, Hangzhou, Wuhan, and Beijing, Hungry will select high-quality stores for recruitment.
The "Million Dollar Support" plan will target different types of old store merchants such as top brands, service providers, and small and medium-sized retail stores, providing various digital management tools and special incentive measures to further support the growth of brand and store traffic.
Among them, digital management tools include store building efficiency tools and store location tools. The store building efficiency tool can help merchants quickly establish various forms of stores, counters, and front warehouses within 3 hours, and support chain and batch store building. The store location selection tool can assist merchants in accurately selecting locations based on newly added AOI points (user satisfaction). The special incentive measure is a special incentive for excellent merchants, which will support high-quality merchants that meet the standards in the form of commissions, traffic, or subsidies.
According to the recent consumption trend of pet real-time e-commerce released by Hungry Mart, the daily average transaction volume of the pet industry has increased by nearly 70% after the epidemic, and the compound annual growth rate has doubled in the past three years. The characteristics of instant e-commerce such as more small and medium-sized packaging, more brands and flavors, and one-stop shopping attract pet owners to meet their pet care needs anytime and anywhere through the more convenient new way of "takeout".
Data shows that in real-time pet e-commerce consumption, housewives and single nobles are the main consumers. It is worth noting that in addition to basic pet food and snacks, the increase in pet health consumption awareness has also driven an increase in orders for various functional grains and health products on the platform.
It is understood that Hungry has reached deep cooperation with pet product brands such as Nestle, Mars, and Royal. Hu Xiaowen, the head of the X category business at the meeting, stated that "promoting technological innovation and advancing with ecology" has been written into the mission vision of Hungry. "We hope to work with all industry partners to better explore the market development space brought by digitalization, and also serve our consumers well together, making everyone's lives simpler
