Yibang Power learned that recently, NetEase Tiancheng and China Agricultural University officially signed a strategic cooperation agreement. It is understood that after reaching a strategic cooperation, the two sides will engage in deeper cooperation in product development, functional effectiveness evaluation and testing, and provide consumers with higher quality products and services, promoting the construction of professional pet food standards.

NetEase Tiancheng is a professional pet brand under NetEase Yanxuan. It was upgraded from NetEase Yanxuan's "Pet Food Category" last year and is committed to providing healthy, delicious, and reassuring natural pet food. It is reported that Yan Xuan's pet category was launched in 2017, covering sub categories such as staple food, snacks, and supplies. In the past six years, it has repeatedly won the first place in domestic cat food across all channels.

Previously, NetEase Tiancheng had already had deep cooperation with the National Feed Engineering Technology Research Center of China Agricultural University in the field of product functional effectiveness evaluation. After NetEase Tiancheng launched the "Rabbit Meat Cat Food" that focuses on beautifying hair and the "Fresh Meat Freeze Dried Dog Food" that focuses on intestinal health, the National Feed Engineering Technology Research Center conducted 42 days of actual feeding tests on 20 dogs and cats to evaluate the functional effectiveness of the two products.

The results show that NetEase Tiancheng's "Rabbit Meat Cat Food" has a certain improvement effect on the apparent shape of cats' hair, which can enhance hair toughness; Another "fresh meat freeze-dried dog food" can reduce the content of intestinal inflammation indicators in dogs, improve their intestinal immune function, and enhance their intestinal barrier function.