With the growth of China's economy, the pet industry has developed rapidly, and the annual consumption is constantly increasing. People's pet ownership has shifted from simple enjoyment to a form of spiritual sustenance, and the role of pets has quietly changed, gradually becoming a companion in people's lives. This has given the pet industry a good development prospect in medical, e-commerce, services, shipping, and other aspects. It is precisely because of this that some large companies have also taken advantage of this blue ocean and are striving to seize their own fields, The competition in the industry for pet e-commerce alone is very fierce, while vertical e-commerce platforms such as Pochi, Youchong, and large e-commerce platforms compete. However, the market is not yet saturated, and various enterprises are making their own efforts.